We have a documented Marketing Plan which combines and co-ordinates our online content (social media, lead magnets, website, advertising, re-marketing) and offline content (direct marketing, networking, PR) with structured copy writing. admin We have a database management system and have an online marketing funnel setup and automated. We have and follow, a clear documented Marketing Strategy which includes knowing and understanding our ideal client at a deep level, our niche market, our brand and USP.